This rebranding project aims to promote Tanzania towards backpackers and adventure enthusiasts. To encourage this, the brand shows off the wide variety of activities available to do in Tanzania some of which are not traditionally associated with the country like surfing of skydiving.
Each poster draws a colour from an aspect of Tanzania including the desert, Mount Kilimanjaro, the coast, the Maasai tribes and the forest. The illustrations are based off the different activities you can do in Tanzania.
These charms can be collected by doing different activities across Tanzania. They provide an interesting conversation starter in youth hostels and encourage backpackers to share stories with one another and compare trips.
A website designed to contain information and photos of Tanzania's activities and also track individual and communal activity completions.
An animation for promoting the brand across various platforms online such as YouTube or Instagram.
